viewbook_2013_v15_cover

California College of the Arts Undergraduate Viewbook 2013–2016

The undergraduate view book is CCA’s primary printed recruitment vehicle, used at college fairs and sent to interested potential students.

A project this involved has lots of moving parts. Here’s the team:
Director of Marketing at CCA: Clay Walsh
Design and production managers at CCA: Meghan Ryan and Steve Spingola
Copywriting: Write On Network
Managing editor: Lindsey Westbrook
Principal photography: Alison Yin
Typefaces: Edmondsans by CCA alumnus James Edmondson; Eidedic Modern by CCA faculty Rodrigo Cavazos; Armature Neue Sans (Beta) by CCA faculty Bob Aufuldish
Printing: Quad Graphics